Xperi's DTS AutoStage Broadcaster Portal Premium: Revolutionizing Radio Analytics
Xperi's recent launch of the DTS AutoStage Broadcaster Portal Premium is a game-changer for the radio industry. This premium version of their existing platform takes radio analytics to a whole new level, offering detailed insights into audience listening behavior that were previously unimaginable. With this upgrade, radio stations can now access competitive station rankings, expanded music charts, and real-time data tracking, all of which are crucial for programming and advertising strategies.
The platform's ability to provide granular, actionable intelligence is what sets it apart. Joe D'Angelo, Senior VP of Commercial Strategy and Partnerships at Xperi, emphasizes the significance of this innovation, stating, 'We knew when we first launched the DTS AutoStage Broadcaster Portal that we were capturing lightning in a bottle.' This new tier enables broadcasters of all sizes to see where their stations rank in their markets and neighboring markets, at any hour of the day, providing a level of visibility that was previously non-existent.
The platform's impact extends beyond individual stations. It provides audience measurement across 302 markets, including smaller areas that historically had limited or no ratings data. This is particularly important given that 66% of U.S. adults listen to AM/FM radio daily, with most of this listening occurring in cars. By offering a much wider window into listener behavior, Xperi's platform empowers radio broadcasters to make smarter programming decisions, strengthen audience connections, and explore new monetization opportunities.
The DTS AutoStage platform's integration into over 16 million cars globally has resulted in a significant expansion of its global footprint by 300% since 2024. This widespread adoption, across 13 automotive brands, including BMW, Ford, and Audi, among others, underscores the platform's value and its potential to revolutionize the way radio stations understand and engage with their audiences.
In conclusion, Xperi's DTS AutoStage Broadcaster Portal Premium is a significant advancement in radio analytics, offering detailed insights and real-time data tracking that were previously unattainable. This innovation has the potential to transform the way radio stations operate, making them more competitive and better equipped to meet the evolving needs of their audiences in the digital age.
