PREM Rugby just dropped a bombshell announcement: they're doubling down on their commitment to free-to-air broadcasting! In a surprising move, PREM Rugby has extended its partnership with ITV for another two thrilling years. But here's the real kicker: this deal ensures rugby enthusiasts can catch seven live matches per season on ITV, in addition to TNT Sports' coverage. And the cherry on top? The highly anticipated Gallagher PREM final will be part of this broadcast bonanza!
Last season's final was a ratings hit, attracting 1.3 million viewers on ITV and TNT Sports combined, representing a whopping 16.5% share of UK viewers. That's a significant jump from the already impressive 1.2 million viewers of the previous season. And this is where it gets even more exciting: Ollie Lewis, PREM Rugby's head of broadcast, couldn't hide his enthusiasm, stating, "We're thrilled to keep working with ITV for the fifth year. By offering Gallagher PREM Rugby free-to-air, we're giving fans a front-row seat to the action, alongside the Six Nations. It's a win-win for showcasing our league's talent."
Niall Sloane, ITV Sport's director, echoed this sentiment, saying, "ITV is proud to bring world-class Gallagher PREM rugby to UK audiences for free. This deal extension solidifies our position as a leading rugby broadcaster, expanding our rugby offerings even further." But here's where it gets controversial—is free-to-air broadcasting the best way to grow the sport, or are there other strategies that could bring in more viewers and revenue? What do you think? Share your thoughts in the comments below!
