Get ready for some juicy TV news! The White Lotus, a show that's got us all hooked, is about to shake things up with its fourth season. But here's the twist: it's not just about the plot; it's also about the luxurious settings that make this show a travel enthusiast's dream.
So, we've had three seasons of The White Lotus, and the anticipation for season four has been building. Rumors had it that the next season would be filmed in the South of France, but the exact location remained a mystery... until now!
The White Lotus Season 4: A New Luxury Hotel Unveiled
According to Variety, the highly anticipated Season 4 will be filmed at Airelles' Chateau de la Messardiere in Saint-Tropez, France. The filming schedule is set for a lengthy period, from April to October 2026, and will encompass multiple venues, including an unnamed hotel in Paris.
Airelles, a boutique hotel group owned by entrepreneur Stephane Courbit, is a personal favorite of mine. I've had the pleasure of staying at all their properties, and let me tell you, they're exceptional. From Airelles Chateau de la Messardiere to Airelles Chateau de Versailles, each property offers a unique and luxurious experience.
While these hotels are on the pricier side, they deliver an incredible, immersive experience with a strong sense of place. However, Chateau de la Messardiere has become the talk of the town in Saint-Tropez, attracting a different kind of crowd.
For those who prefer a more low-key luxury experience, this might be a bummer. Rates have skyrocketed, and it's become the go-to spot for the ultra-wealthy from New York and London during the summer months.
Despite the change in scene, the property is stunning, and I can see why it's become so popular.
As for the plot of Season 4, it's still under wraps. We know it will follow the usual format, showcasing a group of hotel guests and employees over a week. There's also a rumor that the Cannes Film Festival might make an appearance in the storyline, which would make perfect sense given the location.
The White Lotus and Four Seasons: A Partnership No More?
Here's where it gets interesting and a bit controversial. The first three seasons of The White Lotus were all filmed at Four Seasons properties, which was part of a mutually beneficial partnership. This arrangement worked wonders for both brands, as the show's popularity boosted the hotels' visibility and rates.
However, with Season 3, Four Seasons and The White Lotus expanded their partnership. So, it's a bit of a surprise to see The White Lotus moving away from Four Seasons exclusivity and opting for Airelles. Four Seasons has an equally impressive property in the South of France, the Four Seasons Grand-Hotel Du Cap-Ferrat.
So, what's the deal? Was it a matter of cost, with The White Lotus unable or unwilling to meet the price tag for an exclusive summer shutdown? Or was it a decision based on the preferences of the show's creators? Perhaps Four Seasons had other plans and couldn't accommodate the partnership this time around.
The Bottom Line
The White Lotus Season 4 is reportedly heading to Airelles Saint-Tropez, Chateau de la Messardiere. This is a significant shift from the previous seasons, which were exclusively filmed at Four Seasons properties.
While I'm thrilled for Airelles to get some well-deserved publicity, I can't help but feel a twinge of selfish disappointment at the thought of their rates soaring even higher and the brand becoming more mainstream.
What are your thoughts on this reported filming location for The White Lotus Season 4? Do you think it's a smart move or a missed opportunity? Let's discuss in the comments and share our opinions on this exciting development!
